“Jason Willaford breaks visual language down even further by taking existing billboard vinyl and sewing it into anthropomorphic sculptures, which he then scans and presents as photographs, returning the flat glossy surface of the billboard back to a semblance of its original vestige, yet stripped of any sort of marketable content. Willaford’s process pokes fun at the fanaticism with which we create, devour, and recycle consumer products, selling our waste back to ourselves in an entirely new form. However, rather than recreate a tangible product from scrap material, Willaford turns it into a useless lump, a mass of presumably latent potential that will never be realized. The shapes are also indicative of a failed attempt to forge a human connection through commercialism. While Willaford’s sculptures have soft, vaguely biological forms, they are Frankensteinian in appearance - disturbing assemblages of random shapes and sizes, replete with jagged seams and unfinished threads. If consumer culture were a living, breathing beast, Willaford’s sculptures would be the organs keeping it alive.” - Excerpt "Photography is Chaos", Danielle Nvram Morgan, Pollack Gallery Curatorial Fellow, SMU Meadows school of art.